Breakout Session 1A: Creators in Advertising: What Creators Need to Know to Work with Brands and Agencies

Creators have become some of the industry’s most powerful storytellers — but breaking into advertising takes more than just reach. This session gets real about what it takes to work with brands and agencies: how creators of color are driving culture, how to secure the right partnerships, and how to navigate agency life as a multi-hyphenate. Speakers will share lessons from experience — moving from freelance and underpaid work into creative team roles — and unpack where the next wave of opportunities is emerging.