Breakout Session 1B: Playmakers: Where Creativity Meets the Business of Sport (72andSunny)

Hosted by 72andSunny — home of SportBeach — this session breaks down how creatives of color can connect their passion for sports to real career opportunities. Speakers from across the industry will share how they built their paths, what roles exist behind the scenes, and how creativity drives everything from brand campaigns to athlete storytelling. Attendees will leave with practical insights on navigating the sports world, building relationships, and positioning their talent within one of the most influential industries today.