Breakout Session 2B: Creator to Creative Director: Turning Influence Into Industry Power (Spark A Convo)

Black creators are no longer just setting trends—they’re shaping the entire creative direction of brand storytelling. From TikTok to LinkedIn, from grassroots culture to global campaigns, these voices are redefining what it means to be a creative director in the digital age.

This panel will explore how Black creators are building cultural relevance, influencing aesthetics, and steering brand narratives that resonate across communities. We’ll unpack why brands and agencies are increasingly turning to creators for strategy and storytelling—not just content—and how this shift is opening new doors for collaboration, leadership, and ownership.