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In 2011, WAATBP was launched with an unapologetically bold name and purpose: to create a more inclusive advertising industry. Over time, our community kept growing.

In 2020, when our country faced a reckoning, the support from the industry flourished — at least until the pendulum swung against the progress.

And now in 2025, despite an industry that has pulled away from public support, WAATBP is still standing, still resilient, still moving with intent.

Where Are All The Black People? returns this October 16–17, virtually and in NYC, under the theme “Resilient Together.” Tickets will be made available on July 15. As always, all are invited.

If this work and mission matters to you, we’d greatly appreciate your support.

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Donation

Give what feels right. Your support makes a difference—no matter the amount. Your generosity has a direct impact. The One Club is a 501(c)(3) organization and donations are tax deductible.

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The One Club for Creativity is a 501(c)3 tax-exempt organization and your donation is tax-deductible within the guidelines of U.S. law. To claim a donation as a deduction on your U.S. taxes, please keep your email donation receipt as your official record.

Are you an agency or brand looking to double down on your commitment?

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