Schedule
9:45 AM
OFF THE CUFF Presentation
Cristian is a visionary entrepreneur who has made a significant mark in media, tech, and brand partnerships through his work with top companies such as Spotify, AFROPUNK, Vox Media, and NBCUniversal. He is the Founder of OFF THE CUFF, a creative content agency that amplifies the untold stories of emerging entrepreneurs, innovators, and creatives through authentic conversations and live experiences, inspired by his grandmother's legacy.
Hall 2 (Theater Style)
09:55:00
Opening Remarks
Hall 2 (Theater Style)
10:00 AM
Keynote Fireside Chat (Earn Your Leisure)
Conversation with Earn Your Leisure Podcast CEOs, moderated by Adrienne Lucas
Hall 2 (Theater Style)
11:00 AM
Recruiter Stations
Gallery 2 & Hallways
11:00 AM
Portfolio Reviews – AM Session
Get valuable feedback on your portfolio from creatives at our partner agencies. These reviews are ideal for students and recent graduates, but everyone is welcome to participate. Space is limited and prior reservation is required. Sign ups are now open!
11:00 AM
Wellness Room
Black Mat Yoga with Eric Mosley
WAATBP is a lot to take in, and that’s a very good thing. But while you’re running around networking, meeting recruiters, getting your portfolio reviewed, and so many other opportunities, don’t forget to decompress with a little “me” time. Stop by the Wellness Lounge for gentle yoga sessions, guided meditation, and self-guided journaling, all led by Black Mat Yoga founder Eric Mosley. Even just a few minutes in the Lounge will help you to reconnect with yourself, relax and tap back into your greatness!
Hub 3
11:15:00
Let’s Put Y’all On Game (McKinney)
Industry Opportunities to Know to Grow
This panel discussion will explore the diverse range of resources and opportunities available for professionals seeking to enter or advance their careers in the advertising and marketing industries. The panelists will share their personal career journeys, discuss the origin stories of their industry-related initiatives or programs, and provide valuable tips for navigating the industry and crafting successful applications.
Hall 2 (Theater Style)
11:15:00
Finding Your People (Spark a Convo)
Seeking Strength and Solidarity in Employee Resource Groups (ERGs)
Panelists will discuss intersectionality, faith, family, gender, race, & strategies workers of marginalized identities can use to create community & collective success.
Hub 1
12:15:00
In the Black – A BIG Conversation About Running a Black-Owned Small Business (Capital One)
Starting your own business is no small feat. Connect with Capital One partners West Cary Group and TW Tote for a real conversation about Black entrepreneurship.
Hub 1
12:15:00
The Plugs I Met Vol. 2 (14th & Market)
Join John ‘JP’ Petty III, Co-Founder and Managing Partner of 14th And Market as he sits with Pro BMX Athlete, Creative Advisor, Sneaker Designer and Nonprofit Founder, Nigel Sylvester to discuss the purpose that drives them and how they’ve built platforms that help to create opportunities for their respective communities. In this candid conversation, JP and Nigel will discuss the importance of challenging the status quo, navigating non-traditional paths to success, and the importance of community on the journey to the top.
Hub 2
1:00 PM
LUNCH
LUNCH
14:00:00
Portfolio Reviews – PM Session
Get valuable feedback on your portfolio from creatives at our partner agencies. These reviews are ideal for students and recent graduates, but everyone is welcome to participate. Space is limited and prior reservation is required. Sign ups are now open!
2:00 PM
Very Mindful and Always Demure: Navigating Corporate Spaces And Challenging The Status Quo As A Black Creative (Delta Air Lines)
Navigating Corporate And Challenging The Status Quo As A Black Creative
Join our panel of creatives as they share their personal stories and advice on balancing self-advocacy within corporate and creative spaces. Let’s tap into ways we can move with mindfulness and intentionality, while making our voices heard. We’ll also discuss the crucial role of DEI in building inclusive workplaces and crafting effective and meaningful marketing strategies.
Hub 1
2:00 PM
Challenging the Status Quo (Spark a Convo)
Marketing to Black Consumers
This panel will dive into how brands can identify and reflect Black consumers through an authentic, consistent approach to storytelling, rather than looking to capitalize on mere moments in time.
Hub 2
3:00 PM
F*ck That Job (Spark a Convo)
Co-Creating Healthy Work Environments for Current & Future Marketers of Color
This panel discussion, led by award-winning marketer Sequoyah "DataBae" Glenn, dives into how managers & employees of color can co-create healthy work environments where current & future marketers of color can thrive & increase workplace retention.
Hub 1
3:00 PM
The Group Chat (Spark a Convo)
A Conversation with Black-Women Founders
Ever wonder what it's like to be in a group chat with some inspiring Black women entrepreneurs? Typically the group chat is sacred, but join us for a candid and intimate dialogue with four visionary Black women who are redefining success in both business and life... it’s part "Shark Tank," part "Red Table Talk," and 100% boss energy. Moderated by Amanda, a seasoned marketing executive with experience at Endeavor, Yahoo, WarnerMedia, and NBC Sports enlightening panel will explore the profound parallels between the entrepreneurial journey and personal growth. The founders will share their transformative journeys, highlighting how entrepreneurship has shaped both their professional and personal growth. They'll explore the delicate balance between business savvy and emotional intelligence, and reveal strategies for harmonizing career ambitions with core values. "The Group Chat" presents entrepreneurship as a powerful catalyst for self-discovery, resilience, and well-rounded success, offering a fresh perspective on the intertwined nature of business and personal development. Expect to laugh, learn, and leave feeling like you just got the ultimate pep talk from friends. Whether you're dreaming of launching the next big thing or just trying to level up in life, don’t miss the "The Group Chat.”
Hub 2
4:00 PM
Closing Remarks (Delta Air Lines Presentation)
(Delta Airlines Presentation)
Delta X WAATBP celebrate the standout winners of the Delta Brief Competition.
Hall 2 (Theater Style)
4:15 PM
PM Panel – From Billable to Valuable
All of the things we learned about money when we weren't learning about money. From navigating negotiations to pitching profitable creative, Shannon and Kaleeta are going to break down everything they learned on their way to the Creative C-Suite.
Hall 2 (Theater Style)
17:30:00
Networking Reception
After-Party
Join us for Late Development Live, a talent showcase featuring R&B vocalists bringing your favorite classic hits to life. Sing along, dance, and enjoy an evening of soulful music and fun. Don’t miss this chance to experience classic R&B in a lively, interactive setting. Afterwards, DJ SimbaZilla will bring the heat to close out the night! Get ready…
Hall 1